Wayfinding, sponsor activations, kiosks, service points
Concourse
Wayfinding, sponsor activations, kiosks, service points
Our spaces · Parking
Parking Activation Area
A flexible outdoor zone for parking, brand activations, ride-hailing coordination, temporary installations, fan engagement, logistics, and event support.
- Flexible
- Capacity
- 3 layouts
- Configurations
- Available
- Availability
Parking Activation Area
A flexible outdoor zone for parking, brand activations, ride-hailing coordination, temporary installations, fan engagement, logistics, and event support.
Best for
Parking, activations, logistics, sponsor tents, controlled outdoor experiences.
Layout options
- Open hard-standing
- Track loop
- Drive-in
Event types supported
- Conferences
- Product launches
- National ceremonies
- Concerts
- Exhibitions
- Fan parks
Location inside the stadium
The North hard-standing, adjacent to the main approach roads.
Included services & add-ons
Included
- Marshalling
- Power points
- Signage
- Stewarding
Add-ons
- Staging
- Screen hire
- Branding
Food & beverage
Mobile catering by arrangement.
Ticketing / registration
Gated, controlled vehicle access with pass scanning.
Access, power & logistics
Access and movement
Level hard-standing with marshalled accessible routes.
Power and connectivity
Outdoor power and water access; optional connectivity.
Parking and logistics
Doubles as overflow parking when not activated.
Security and stewarding
Trained stewards, bag-search lanes and access control are scaled to your expected numbers, with a security plan signed off before the event.
Gallery
Related spaces
Fan parks, sponsor activations, food villages, merchandise, pre-match entertainment
Outdoor Fan Zone
Fan parks, sponsor activations, food villages, merchandise, pre-match entertainment
Press conferences, media operations, accreditation, broadcast support
Media Centre
Press conferences, media operations, accreditation, broadcast support
Host your event in the Parking Activation Area.
Tell us your dates and numbers — we'll confirm availability and send a quote.